Different Tones You Should Take in 3 unique types of content

Are you beginning to write content for your business? You have your website copy all written, polished, and published and you’re wondering what to do now? Writing additional content can be one of the best time investments you can make for your online digital strategy. For instance, one blog article means there is one more page to index in your site, one more page people can potentially find on Google to learn more about you, and one is more opportunity to include some internal site links to boost your SEO.

Likewise, newsletters and social media content have their time and place for driving more traffic to your site, where you make online sales and capture leads. So, let’s not waste any more time talking about the why. Let’s jump into the “how?” and “what?” Here are 3 different types of content that I recommend you begin to use for your business, and a brief outline of what tone to use on each.

Newsletter:

You’ll want to put your best business professional self forward with this one. You want to celebrate company achievements, announce new sponsors or donors, highlight your staff or volunteers, and spread the word about some company initiatives.

Blog:

Keep it friendly but not too casual. You’re still posting to your business website. With that said, Grammarly is your friend to make sure your content is polished and professional. Blogs are a good spot to add some educational content for your target audience, teaching them more about what you do and how you are amazing. It is also a way to show you are knowledgeable in your industry. At the same time, a blog can be multi-purposeful. You could have several series running at once. For example, one series could be about something educational related to your field, another could be an uplifting spotlight on someone in your network, and a final one could be something like a seasonal gift guide. You can get as creative as you want with blog articles, as long as they are still professional but engaging at the same time.

Social Media

I always try to picture what my audience is doing when they are scrolling social media. They are scrolling on their phones on the bus ride home. They are sitting on their couch unwinding after the day. They are waiting for the dinner to heat up. They are, in short, in transition moments and aren’t spending a ton of time on the task at hand. So whatever you post needs to be skimmable, must grab their attention, should probably be fixing a problem for them, or should be telling a super engaging, inspiring story that inspires engagement.

Writing is seriously my favorite part of the digital marketing profession. Words and I have a deep love affair. So, if you’re looking for a ghostwriter for any of your business efforts, reach out to me today. I’d be happy to discuss your original content needs further.